The Spa Sanctuary project is a holistic branding and packaging design concept for a luxury spa retreat centered around animal therapy and wellness. The project includes a brochure designed to reflect the tranquility of the retreat, that informs about the retreat’s unique concept of animal therapy to promote wellness. This includes immersive animal experiences.

The design balances calmness and luxury, reinforcing the retreat’s mission of relaxation. I used organic shapes for the brochure and had them flow across the different pages, giving the feeling of freedom and relaxation, rather than using harsh shapes. I used Photoshop’s generative AI feature to create some of the images used in the brochure, allowing me to best execute my vision.

This project also includes a packaging for a spa headband, designed to extend the brand experience beyond the retreat and make it more interactive with the retreat guests. The packaging reflects the spa’s serene and upscale aesthetic, using clean, elegant design elements that evoke the soothing nature of Spa Sanctuary. Using the graphic of the lavender flower created from the logo, I created a minimalist pattern to be used on the packaging.