This book project is a bold and engaging visual interpretation of a TED Talk by Sarah Knight and a talk by Tony Robbins, transforming the core messages into a compelling and unique design piece. The book captures the essence of prioritization, mental clarity, and personal freedom through thoughtful typography, layout, and visual storytelling. Designed with a balance of attitude and simplicity, I used handwritten elements and scribbles to contrast the stark, traditional design.

The cover has a unique die-cut, allowing the book to stand out and show that it really doesn’t care about traditional book standards. The pages also include little graphics taken right from the TED Talk, allowing it to be a true cohesive extension of the talk and to drive the point further with visual depictions. I also included an interactive element of an immersive AR web experience in which the user takes what they’ve have learned from the book and applies it by figuring out which words on the screen they should care about, and which they should simply just swipe away.