vindulgence
Branding and deliverables for a wine-infused chocolate.
Vindulgence is a luxury wine-infused chocolate brand that blends sophistication with indulgence. The brand identity reflects elegance, boldness, and sensory pleasure, appealing to a the target audience that appreciates fine wine and high quality chocolate. The chocolate comes in three unique flavors - Cabernet Cream, Dark Chocolate Merlot, and Pino Noir Caramel.
The branding was developed with an upscale design aesthetic. The logo uses a modern script font and bold ligatures to show both luxury and the artisanal nature of the product. The color palette was inspired by deep wine and rich chocolate tones, accented with metallic gold to add a sense of richness.
The packaging design was approached with attention to detail, creating an experience that feels as luxurious as the chocolate.
Merchandise includes branded wine glasses, luxury gift bags, and a unique in-store display box, and was designed to extend the brand’s identity.